RT @fischer_gabi: “@BadgerMBB: Best video you'll watch tonight.
#Badgers are Final Four bound!
http://t.co/aMGHi4DUQy” ALSO FEATURING @mikk…
6:00 PM Mar 30th
MAR 27 2015
MARTIN GARRIX RELEASES TWO DIFFERENT VERSIONS SIMULTANEOUSLY OF THE VIDEO FOR “DON’T LOOK DOWN FEAT. USHER” VIA YOUTUBE AS A FEATURED ARTIST ON THE 2015 YOUTUBE MUSIC AWARDS
CLICK HERE OR IMAGE BELOW TO WATCH THE VERSION FROM A MALE PERSPECTIVE
MARTIN GARRIX TO PERFORM AT ULTRA MUSIC FESTIVAL MARCH 28TH
Upon the video’s release Martin Garrix shared the official YT Music Awards video (from the male perspective) across his socials. At the same time, Usher successfully sneaked out the alternate version filmed from the female perspective to his socials . These two videos were also distributed via news releases, social media and more, creating a surprise effect of having two different videos released simultaneously.
In advance of the video release, Garrix’ team created a pun-filled, cheeky website for the fictional LeGarritsen Country Club, where fans can view outtakes, photos and extra scenes from the video shoot. The clever site was built to feel like one designed for a luxurious resort or spa vacation destination, with the stars of the videos advertized as their “Employees of the Month” being rewarded with their own videos. Check it out here http://www.legarritsen.com/.
Both video versions were created by Grammy-nominated director Petros. The one shot from the female perspective stars actors Balthazar Getty and Michele Huang, with a cameo by notable dancer Richie Greenfield, and the version shot from the male perspective stars model Natalia Bonifacci and actor AJ Knight, along with Richie Greenfield.
Commented video director Petros on the concept for the videos: “I love the idea of a fish out of water; someone that doesn't belong, but aspires in their own weird way to fit in. I also love the story of an underdog. So, if you blend a fish out of water with an underdog, you get a towel boy riding a sea horse! Duh! Once I came up with that premise, the problem was from whose perspective do you tell the story? The towel girl's or the towel boy's? Then someone suggested, ‘why don’t you make both.’ No one ever asked me to do that before, so I did.”
The whimsical video was described by the Los Angeles Times as “taking a Wes Anderson-esque approach to showcasing Country Club revelry and Perez Hilton calls it “a highlarious video for the next spring break party anthem.”
Both videos premiered simultaneously as part of the 2015 YouTube Music Awards (#YTMA) and playfully embody the song’s uplifting “carpe diem” anthemic message of overcoming rejection and hardships, and living your life to the fullest.
Martin Garrix was chosen as one of a select few artists to be honored at this year’s YouTube Music Awards.
Garrix’s brand new single “Don’t Look Down” featuring Usher was released last week worldwide on Spinnin’ Records/RCA Records.
Link to watch the video shot from the female perspective: http://smarturl.it/DLDvg
Link to watch the video shot from a male perspective: http://smarturl.it/DLDvb
MAR 26 2015
Get a sneak preview of Hilary Duff’s new single, “Sparks” in the promo for her new TV series, Younger below! Shazam the song to unlock the cover art for “Sparks”! Watch it below!
MAR 26 2015
Billboard announced that Jazmine Sullivan is set to continue her Reality Show Tour on April 2nd with a fresh batch of dates in support of her critically acclaimed album, Reality Show. Jordan Bratton will be opening for her on all but the last two dates. Find dates and tickets here on JazmineSullivanMusic.com!
MAR 26 2015
Rolling Stone named Bleachers as the “Best Arena-Ready” Band at SXSW 2015! Check out the list and read more here.
MAR 26 2015
Congratulations to Mark Ronson and Bruno Mars on “Uptown Funk” topping Billboard’s Hot 100 Chart for the 12th week in a row! Can it beat T-Pain’s record of 13 straight weeks with “Low”? I guess we’ll find out next week! Read more here.
Mar 30 2015Hilary Duffin Good Morning America (ABC)
Mar 30 2015Hilary Duffin The Ellen DeGeneres Show (NBC)
Apr 01 2015Charlie Wilsonin The Ellen DeGeneres Show (NBC)
Apr 01 2015Kelly Clarksonin American Idol (FOX)
Apr 03 2015Kelly Clarksonin The Ellen DeGeneres Show (NBC)
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