OCT 14 2011
NEW YORK TIMES: “‘PURPLE SWAG’ AND ‘PESO’ ARE AMONG THE YEAR’S BEST HIP-HOP SONGS.”
A$AP ROCKY SET TO TOUR WITH DRAKE THIS FALL
October 14, 2011 – New York, NY] - The much buzzed about rapper A$AP Rocky has signed with Polo Grounds Music/RCA Records, it was announced today by Bryan Leach, President of Polo Grounds Music, Inc. and Peter Edge, Chief Executive Officer, RCA Music Group.
“I feel great about the new deal; I believe it was destined and with a label like Polo Grounds & RCA behind me I don't see anything stopping us,” says A$AP Rocky. “I wanted go with the right partner that can help get a bigger platform to get me and my A$AP crew's music and movement out. I expect to be in the same league as today's most relevant artists, and there are just some things you can't do on your own. The plan is to not only release great music, culture, and style for myself and A$AP worldwide, but to also be the next major artist/exec in the business and make great business men out of my brothers.”
Featured in yesterday’s New York Times, A$AP Rocky has quickly become one of the most unique and sought after rappers in recent months. Born and raised in Harlem, but representing the world through his broad style of music, A$AP Rocky has created a loyal fan base with his singles and videos; most notably “Purple Swag” and “Peso,” cited by the New York Times as “among the year’s best hip-hop songs.” The aforementioned songs will be featured on Rocky’s upcoming mixtape, Live Love A$AP. The mixtape will also showcase members of the A$AP crew, surprise guest artists and production by in-house producer A$AP Ty Beats (“Purple Swag,” “Peso”) and more.
Comments Leach: “I haven’t seen an unsigned artist with this much hustle and confidence since I signed Pitbull & Lil Jon and Rocky being from Harlem (as I am) was gravy! He dares to be himself which I love and will support fully. He's also created great alliances and built a solid unit. Winning Rocky & his team’s confidence was not easy or fast but as they are partners I will make sure everything remains in his hands.”
Comments Edge: “There’s no question that Bryan has a knack for discovering cutting edge artists and turning them into superstars and A$AP Rocky will be no exception. Rocky and the A$AP members are an innovative and unique crew that has already laid the ground work for a long-standing career. RCA Records is thrilled to continue our partnership with Polo Grounds Music as we break another talented new artist.”
The fashion conscious A$AP Rocky will perform at Vice magazine’s Creators Project on Saturday, October 15 and the Fader Fort showcase during the CMJ Festival on Saturday, October 22. A$AP Rocky has also been tapped to join Drake’s “Club Paradise” tour this fall.