Recent News

JAN 11 2012 Interviews A$AP Rocky

"Always Strive and Prosper" is the origin of this Harlem-borne acronym. HypeTrak caught up with NYC's own A$AP Rocky for an inside look at making the game in a crew as unique and unstoppable as A$AP. In his own words, "...realizing we are outcasts and just say 'f*ck it we’re going to be ourselves.”

Rocky holds nothing back as we learn how he directs his own music videos, the origins of the babe from the Purple Swag Video, and big name collabos on the horizon. Check out the full Interview here.