JUN 28 2012
Kidz Bop Teams Up With RCA Records, Electus And Vevo To Launch Kidz Star USA 2012, Premier Talent Search For Kids 15 & Under This Summer
Multi-Platinum Selling Recording Artist, Gavin DeGraw, Will Be A Celebrity Mentor
Grand Prize Winner Receives RCA Recording Contract
Electus Producing Reality Web Series For Online Talent Search
VEVO Is Worldwide Distribution Partner For KIDZ Star Reality Web Series
NEW YORK, NY / LOS ANGELES, CA (JUNE 28, 2012) — KIDZ BOP, the #1 kids’ music brand in the U.S., has partnered with RCA Records, Ben Silverman's multimedia entertainment studio, Electus (Fashion Star), and VEVO, the world’s leading all-premium music video and entertainment platform, to launch the KIDZ Star USA 2012 Talent Search. The premier national talent competition for kids and teens ages 15 and under is hosted on KIDZ BOP’s leading safe social networking and video sharing website, KIDZBOP.com. Beginning this June, aspiring young singers from across the country can upload a: 90 second performance video to KIDZBOP.com to compete for a chance to win a recording contract from RCA Records. Electus will produce an all-new reality web series showcasing the talent of the top ten finalists as they compete to become the next KIDZ Star. VEVO is the worldwide distribution partner for the 10 episode KIDZ Star reality series. Multi-Platinum selling recording artist, Gavin DeGraw, will be a celebrity mentor and will help select the Grand Prize Winner.
KIDZ Star fans will be able to follow the contestants’ audition videos and progress on KIDZBOP.com, where they’ll be able to interact with their favorites and rally support to help determine the semi-finalists and Grand Prize Winner. The ten KIDZ Star semi-finalists will be announced this September. The finalists will then fly to Los Angeles to compete in a series of musical challenges filmed in front of a live studio audience. The KIDZ Star USA webisodes will be available on VEVO this October. VEVO reaches more than 240 million viewers worldwide in 200 countries. Last year, nearly 50,000 kids entered and two million people voted for the 2011 KIDZ Star USA Grand Prize Winner, Kiana Brown, who just released her debut single “HEY CHICA” (click song title to listen) on RCA Records June 19, 2012. KIDZ BOP Co-Founder, Cliff Chenfeld, said, “There are so many undiscovered talented young performers across America just waiting for their big break. KIDZ Star USA is the only talent search that gives ANY kid 15 and under the opportunity to launch their career and compete for a recording contract right from home. We are thrilled that VEVO, a truly great and powerful distribution platform, believes in KIDZ Star and has made such a significant commitment to bring the franchise to as many kids and families as possible.” KIDZ BOP Co-Founder, Craig Balsam, added, “RCA has been a tremendous partner and we’re excited to expand our relationship for this year’s competition. We’re also thrilled to begin our new endeavor with Electus, the ideal production company to help us reach millions of kids and parents.”
Tom Corson, President and COO, RCA Records, adds "We are thrilled to work once again with KIDZ BOP, industry leaders in the kids' music arena and are excited to be joined by VEVO and Electus this time around. We had an incredible experience working on last year's KIDZ Star contest and are truly excited about the discovery of Kiana Brown, 2011's winner. RCA Records, KIDZ Star, VEVO and Electus are ideal partners, working together to nurture and present fresh new talent and engage young music fans."
“The evolution of music discovery and engagement is happening in a massive way online,” said Mike Hertz, Director of Operations and Strategy at Electus. “We are very proud to partner with VEVO, KIDZ BOP and RCA Records – three of the most powerful brands in the kids music space – to bring this new reality web series to life. KIDZ Star will leverage the web’s interactive, viewer engagement facets that attract today’s youth audience and deliver the same high-quality production value of a television program.”
“VEVO is excited to introduce young talent to music fans around the globe through our new partnership with KIDZ BOP, RCA Records and Electus,” said Doug McVehil, Senior Vice President, Programming, Talent & Content Operations, VEVO. “The KIDZ Star USA 2012 Talent Search is the premier competition for kids and we can't wait for VEVO viewers to meet the stars of tomorrow."
About KIDZ BOP LLC KIDZ BOP is the #1 music brand for kids ages 5-12 in the U.S., featuring today’s most popular songs, sung by kids for kids. KIDZ BOP celebrates the authentic voice of kids across the entire brand—through music, videos, live appearances, licensed merchandise and its popular social networking and content sharing website, KIDZBOP.com. In 2011, the brand celebrated its 10th anniversary. KIDZ BOP CD titles have earned one Platinum® and nine Gold® certifications since their debut in 2001. KIDZ BOP’s last release, KIDZ BOP 21 debuted at #2 on the Billboard Top 200 chart. Check out KIDZ BOP’s new weekly radio show, KIDZ BOP Block Party!, a new two-hour weekly radio show on Kids Place Live, every Friday at 6PM EST.
About KIDZBOP.com KIDZBOP.com is the leading SAFE social network and video sharing site for kids and tweens with 1.2 million registered members. The website allows kids to express themselves—as themselves—through unique online applications and proprietary functionality. Kids can star in video-based “Web Shows,” challenge each other to “Super Contests,” and build “Fan Pages” as part of KIDZBOP.com’s fun features. An introduction to social networking, the site also features a profile page for each member where they can chat with each other via a safe text messaging system. KIDZ BOP’s expert moderators have screened more than 35,000 hours of video content and nearly half a million photos before they were published to the site. KIDZBOP.com is also home to America’s biggest online talent search for kids 15 and under, KIDZ Star USA.
About RCA Records RCA Records is a Division of Sony Music Entertainment. RCA includes a diverse roster of internationally renowned artists representing all genres of music including Justin Timberlake, Alicia Keys, P!nk, Britney Spears, Foo Fighters, Christina Aguilera, Usher, Kings Of Leon, Chris Brown, Dave Matthews Band, Kelly Clarkson, Daughtry, T-Pain, Ke$ha, R. Kelly, Jamie Foxx, Jennifer Hudson, D'Angelo, Pitbull, Monica, Sarah McLachlan, Buddy Guy, Brandy, Three Days Grace, Dido, Romeo Santos, Tool, Fantasia, Kirk Franklin, Fred Hammond, and Whitney Houston, among others; critically acclaimed and chart topping artists including Ray LaMontagne, Anthony Hamilton, Marsha Ambrosius, Adam Lambert, Mike Posner, Gavin DeGraw, Hot Chelle Rae, Cage The Elephant, Miguel and Jordin Sparks; burgeoning artists A$AP Rocky, Sammy Adams, Walk The Moon, Dry The River, Elle Varner, Elle King, K. Flay, Jacob Latimore and many more.
About Electus Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world. Headed by Ben Silverman in partnership with IAC [NASDAQ: IACI], the company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be a true partner in campaigns and content creation. Electus International, the global distribution arm of Electus, is responsible for all international sales and distribution for Electus' programming and its studio partners as well as programs and formats from other well-known 3rd party providers. For more information on Electus, visit www.electus.com.
About VEVO VEVO is the world's leading all-premium music video and entertainment platform with offices in New York, London, Los Angeles, Chicago, Detroit and San Francisco. VEVO is available in the United States, Canada, United Kingdom, Australia and New Zealand through VEVO.com, Mobile and Tablet Apps (iPhone, iPad, Android, Windows Phone 7, BlackBerry Playbook), Connected Television (Xbox, Boxee) and user embeddable video players. VEVO powers music videos on artist pages across Facebook, as well as syndicates to dozens of online sites, including AOL, BET, CBS Interactive Music Group (including Last.fm and MP3.com), Fuse.tv, Univision, Viacom Media Networks and Yahoo! Music. Additionally, through a special partnership with YouTube, VEVO is accessible in over 200 countries, expanding the platform's reach around the globe. Ranked by comScore as the #1 Music platform on the web, VEVO was named by Billboard as one of the top startups of 2010 and received the prestigious Advertising Age Media Vanguard Award for Online Video Platform Launch of the Year. Turning online music programming on its heels, VEVO's "meteoric rise" (Mediapost) has been applauded by the Associated Press as a "striking example of the music video's dramatic comeback" while its mobile launch was called "stellar" by Mashable. Explore VEVO at http://vevo.com. Journalists/Bloggers can stay updated on VEVO news at http://twitter.com/VEVO_Media
About Gavin DeGraw Multi-Platinum selling recording artist Gavin DeGraw is no stranger to the top of the charts - he first broke through with the 2003 release of his debut album, Chariot, which sold over a million copies, earned platinum certification, and yielded three hit singles: “I Don’t Want To Be,” “Follow Through,” and the title-track, “Chariot.” Gavin’s self-titled second album debuted at No. 1 on the digital sales chart and at No. 7 on Billboard’s Top 200 album chart in 2008, earning Gavin his first Top 10 album. It spawned the hit singles “In Love With A Girl,” which Billboard dubbed “a rocking homerun,” and the gold-certified “We Belong Together.” In 2009, Gavin released Free as a gift to his die-hard fans clamoring for recorded versions of Gavin’s live favorites. DeGraw released his third studio album, SWEETER in September of 2011. The album’s first single, “Not Over You,” co-written with OneRepublic’s Ryan Tedder, reached #1 on the Hot AC charts, was a top 10 hit on Top 40, and was just certified double platinum. The album’s second single, the title track “Sweeter,” is currently climbing the sales and radio charts. www.gavindegraw.com