MAY 26 2011
“BACK DOWN SOUTH” ON VEVO MAY 31;
EXCLUSIVE BEHIND-THE-SCENES FOOTAGE
AVAILABLE ONLY ON Facebook.com/KODAK FROM MAY 26 – 31;
MLB NETWORK TO FEATURE VIDEO
THROUGHOUT ITS PROGRAMMING MAY 30 – JUNE 6
RCA Records is excited to announce that the video for the new Kings of Leon single, “Back Down South,” will be premiering on Vevo on May 31. The clip was shot in May an hour south of Nashville, TN, and perfectly captures the spirit of the song as an homage to the south. It was directed by Casey McGrath (Talihina Sky, Pyro) and features the band performing live outdoors in a rural setting in front of a group of lucky members of the KOL fan club as well as kids from the local community. The live footage is interspersed with vignettes depicting teenagers in the American south who all converge at an outdoor party the band is hosting. Like the song, the mood of the video is celebratory, reflective and nostalgic.
Kodak is giving Kings of Leon fans an exclusive first-look at the making-of the music video. Armed with the latest KODAK PLAYSPORT Video Cameras and KODAK EASYSHARE TOUCH Cameras, 80 fans spent sun-up to sun-down with the band – capturing exclusive behind-the-scenes HD videos and photos to share using the KODAK Share Button, with their friends and family via Facebook and other social networks. The making-of the Kings of Leon music video documentary is exclusively available from May 26-May 31 at Facebook.com/Kodak.
MLB Network will have the exclusive network TV first look of the new video during the Emmy Award-winning MLB Tonight on Monday, May 30, and feature the video intercut with baseball highlights every day through Monday, June 6th across various MLB Network programming.