MAR 29 2011
THE BOARDWALK ENTERTAINMENT GROUP,
SONY MUSIC’S RCA/JIVE LABEL GROUP AND BMI LAUNCH
NATIONWIDE CASTING SEARCH FOR KIDS TO BE MENTORED
BY TOP MUSIC TALENT IN GROUNDBREAKING NEW
MUSIC-BASED REALITY SERIES, ‘MAJORS AND MINORS,’
PREMIERING ON THE HUB NETWORK THIS FALL
Popular Music Artists Leona Lewis, Jordin Sparks, Sean Kingston, Ryan Tedder
Join Roster of Stars In Search to Find America’s Next Young Superstar
Opportunity for One Young Talent to Win a Recording Deal
and Become the Featured Star In a Cross-Country Live Concert Tour
Los Angeles, CA. – The Boardwalk Entertainment Group today announced the launch of a nationwide casting search for kids to be mentored by the biggest and most established artists in the music industry in a groundbreaking new reality series, Majors & Minors, to be televised this fall on The Hub television network, a destination for kids and their families.
The new music-based performance competition show will feature top music artists including Leona Lewis, Jordin Sparks, Sean Kingston, One Republic’s Ryan Tedder and others to be announced in the coming weeks, as they mentor talented young performers who will get the chance of a lifetime – to be taught by the best in the music business, giving them the direction and tools they’ll need to embark on their individual journeys toward achieving their dreams.
AN OPEN CASTING CALL will be conducted at the Los Angeles Convention Center on Sunday, April 10th as part of the "Reality Rocks Expo," a major two-day event that will be highlighting some of the biggest reality shows on television (http://www.realityrocks.net). Children must be accompanied by a parent or legal guardian to participate.
For more information about the OPEN CASTING CALL, as well as the ONLINE AUDITION PROCESS scheduled to begin shortly, please visit: http://majorsandminorscasting.com.
Boardwalk principal Evan Bogart, the songwriting hit-maker for music stars Rihanna and Beyonce, along with Boardwalk partners and acclaimed TV producers Timothy Bogart and Gary A. Randall (whose collective credits include the highly anticipated singer/songwriter reality competition series Platinum Hit for Bravo, the Holly Hunter series Saving Grace for TNT as well as A&E’s highest-ever rated scripted drama series, The Glades) will produce the series for The Hub in partnership with Sony Music Entertainment’s The RCA /JIVE Label Group and BMI.
“I'm very excited to be part of a new network that is so committed to showcasing and developing fresh new talent,” commented Evan Bogart. “With all of the success I have enjoyed as a music producer and songwriter, I'm passionate about creating new platforms to both give back and to allow the next generation of superstars to thrive.”
Tom Corson, EVP/ GM, RCA Music Group said, "We are delighted to be partnering with the Bogarts and Boardwalk on this groundbreaking new series on The Hub. The RCA/JIVE Label Group is home to some of the most innovative music artists in the world and we are excited to find our next breakthrough superstar in Majors and Minors!"
BMI President & CEO Del Bryant said, “BMI has a long tradition of supporting the early careers of promising songwriter/artists from Michael Jackson, Paul Simon and Brenda Lee to today’s breakout stars including Taylor Swift, Miley Cyrus, Britney Spears, The Jonas Brothers, Miranda Lambert, Christina Aguilera, Rihanna and so many more. We share Tim and Evan’s excitement that Majors and Minors will prove to be the training ground for the new generation of hitmakers!”
There will be no “losers” in Majors and Minors. Over the course of the 15-episode series the entire cast will be taught by their “Majors/Mentors,” sharpening and honing the skills they come in with, ensuring that everybody leaves the experience better prepared to make the journey to capture their dreams. While no one ever gets “voted off,” at the end of the series one lucky cast member, viewed by the celebrity mentors and producers as having the greatest breakout potential, will win a recording deal (with Boardwalk and the RCA/JIVE Label Group), a music publishing deal, and the chance to become the featured star in a cross-country live tour with the entire cast.
CASTING INFORMATION: Casting is open to children ages 8-16. For all information regarding the Los Angeles OPEN CALL on April 10th, as well as the ONLINE AUDITION PROCESS that is scheduled to begin shortly, please visit majorsandminorscasting.com. (Children must be accompanied by a parent or legal guardian to participate in the OPEN CALL.)