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When the 17-year-old hyperpop singer, songwriter and producer ElyOtto (Elliott Platt) was laid off from his job at the local Petland in his Canadian hometown, he decided to allow himself to channel the frustration he felt into his music. Hunkering down in his makeshift Calgary studio (aka his bedroom) whenever he wasn’t otherwise beholden to high school classes– he swapped the hours he used to spend at his part time job, focused on making music. “I thought what I was posting was only going to be heard by a hundred people, tops,” he says, shaking his head. “I never could have imagined the past few months.” Born to parents who play in bands as part of Calgary’s local music scene,…