Skip to content

13

May
2020

Back to News

Album: Deante’ Hitchcock – “BETTER”

The Grammy-Nominated Atlanta Native Shares His Hard-Hitting and Soulful Debut Album, Streaming Everywhere via ByStorm Entertainment/RCA Records

The Album:

[New York, NY – May 13, 2020] With a conversational rhyming style and revealing lyrics, Atlanta rapper Deante’ Hitchcock offers a soulful and muscular take on his city’s rap tradition. After years of building a fanbase with quality singles and exhilarating live performances, Deante’ shares BETTER, his debut album. Produced in its entirety by Brandon Phillips-Taylor, Better boasts reflective and spiritual jams like “Flashbacks” and “Growing Up/Mother God” with dirty south stompers like “Gimme Your Money” and “Attitude.” Deante’ is an unflappable tour guide through the recesses of his mind, painting a picture of a young man trying tirelessly to become a better man. Featuring appearances from 6LACK, Miguel, Young Nudy, J.I.D., and St. Beauty, BETTER is available everywhere via ByStorm Entertainment/RCA Records.

The new album arrives in the wake of two successful singles, the recent  I Got Money Now,featuring J.I.D., and  How TF” ft. 6LACK, which earned more than 10 million streams across platforms since its March release.

On April 20, Deante’ kicked off his “Better Living” series of interactive social media activities to help people ward off boredom while under quarantine. Collaborating with local Atlanta entrepreneurs and businesses, “Better Living” consists of workouts with Deante’s trainer Antonio Jennings, Yoga sessions with Seviin Yoga, and candid conversations around mental health during quarantine with Lenaya Crawford of Kaleidoscope Family Therapy. Additional activities include Spades tutorials, Taco Tuesdays, Mixology with Riggs, Smash Sundays and more.

“With small businesses being affected, I wanted to highlight some of my tribe that helps to keep me sane and lifted during this time,” states Deante’. “We can’t just sit in the house and do nothing so we’re about to make our lives a little better.”

Fans should follow Deante’ on Instagram and Twitter for the daily schedule of activities and more news about BETTER.

Buy/Stream BETTER: https://smarturl.it/xBetter

BETTER tracklist: 

  1. “I Remember”
  2. “I Got Money Now” ft. J.I.D.
  3. “Attitude” ft. Young Nudy
  4. “How TF” ft. 6LACK
  5. “Flashbacks” ft. Miguel & St. Beauty
  6. “Gimme Your Money”
  7. “Circles”
  8. “Shadowman’s Interlude”
  9. “Growing Up/Mother God”
  10. “Angels”
  11. “My B*tch”

All Songs Produced and Recorded by Brandon Phillips-Taylor

A&R – Christopher Patterson

Mixing Engineer -Elton “L10MixedIt” Chueng at Classick Studios, Chicago, IL

THE BACKGROUND

Introspective. Talented. Lyricist. These are just a few words to describe Grammy-nominated rising Atlanta artist Deante’ Hitchcock.  After dropping out of Georgia Southern University, Deante’ decided that rap was his only option and began working harder than ever by releasing mixtapes and videos that created an undeniable buzz.  His witty, charismatic social media freestyle videos generated his highest exposure, catching the attention of celebs like Wale and Charlamagne Tha God, and eventually led to a recording deal with Mark Pitts’ ByStorm Entertainment.

With several impressive EPs under his lyrical belt, (Good, So Much for Good Luck, Just A Sample, Just A Sample 2) Deante’ is following in the footsteps of the Atlanta legends that came before him such at 2Chainz and Waka Flocka. “What sets him apart from most rappers is his use of storytelling, flexibility in verses, and performances with live bands,” states KarenCivil.com. The Rap Hippies declares, “Hitchcock, who has a knack for crafting hard-hitting, comical, and oftentimes vulnerable lyrics, spits every rhyme as if his life depended on it… If every rapper was as hungry as Deante’ Hitchcock, the world would be a better place. Period.”

In 2019, Deante’ secured a highly coveted spot on the Grammy-nominated J. Cole compilation album, Revenge the Dreamers III, which is currently RIAA-certified Platinum. His latest single, “How TF” featuring LVRN’s 6LACK has 10 million streams and continues to gain exposure as he prepares for the release of his debut album BETTER on ByStorm Entertainment/RCA Records.

Links:

instagram | youtube | spotify | twitter | facebook

BETTER: https://smarturl.it/xBetter

“I Got Money Now” ft. JID: https://smarturl.it/IGotMoneyNow

“How TF” ft. 6LACK: http://smarturl.it/HowTF

related articles