WATCH EPISODE 3 OF ‘INHALER’ SERIES HERE
LOS ANGELES (September 15, 2021) – Today, August Royals continues the thrilling ‘Inhaler’ series with the release of his third single “All I Need.” The song starts off with a devilish muffled voice over, “I’ve tried to empty my thoughts. Cold sweats, blue lips. Starring up at the cross, I wear one on the back of my neck, but my demons climb my shoulders just to make sure I stay weighed down.” The song integrates a shadowy essence that displays August’s raw talent with his dark realities. Listen to “All I Need” here.
Today’s release is accompanied by the third episode of the ‘Inhaler’ series, the official video for “All I Need.” The episode unravels August’s dark addiction to his love, played by Fiona Barron, and the connection this relationship has to the salvation of his soul. Watch the video, which was directed by Andrew Sandler (Justin Bieber, Ariana Grande, Mary J. Blige), here.
August has quickly started making a name for himself in just a few short months as an artist to watch. Most recently, he was featured in Pigeons & Planes highly coveted “Best New Artists” feature. They heralded, “Royals is the rare kind of talent who’s positioned to strike the difficult balance between artistry and accessibility, like he did on recent single ‘Crash.” The single was also featured as one of Billboard’s “10 Cool New Pop Songs” following its release came less than a month after his debut single “Blue Football.” His debut single was met with praise and critical acclaim. V Magazine declared “August Royals makes his big debut with “Blue Football,” a gritty track with the guitar runs and staccato synth beats to match” while Clash called it “exhilarating” and praised, “Blue Football’ is a carefully finessed song, one that balances the micro with the macro in its search for meaning.”
The Georgia-born and Los Angeles-based singer and songwriter first caught listeners’ attention in 2019 when he posted a clip of his song “Restless” and went viral on Instagram with hundreds of thousands of views. After a chance meeting with Kevin Abstract at a show in Los Angeles, the two became fast friends and collaborators. Championed by Abstract, August recently signed with RCA Records.
Listen to “All I Need” here.