[June 21, 2018 – New York, NY] Father and Awful Records have announced today their creative partnership with RCA Records. The newly formed partnership, empowers Awful to sign artists to Awful Records/RCA Records, or develop artists via the The Orchard distribution system.
The first release will be Father’s forthcoming solo effort, set for release this fall, amongst a slew of other artist releases that will be announced soon.
On signing with RCA Records, Father said: “Awful has done a lot for indie music. We showed many just how far you can get on your own. Now we finally have the opportunity to take things further and grander with RCA Records. Not only that, it was given to us on our own terms. When you put as much thought into the music as we do, you want it to be heard.”
If anyone could be called leader of the modern mess of a rap crew—Awful Records—it would be Father. He was an art school dropout who founded “Awful Media Group” as a video and branding service in Atlanta, later turning to music as an experiment.
He made an unlikely first breakthrough with stripped down anthems like “Nokia” and “Look At Wrist” in 2014. With the help of ILoveMakokonnen, Key!, and a slew of Awful Records’ artists, Father’s first project, Young Hot Ebony (2014), would mark the birth of what is known today as ‘Soundcloudrap’. Since then, he has carved himself out an independent sweet spot, having grown and maintained a core fan base with two more full-length projects: Who’s Gonna Get F*cked First? (2015) and I’m A Piece of Sh*t (2016).
About Awful Records:
About seven years ago, Awful Records began as a group of Atlanta friends who lived and made art together – from paintings and films to music and photography. After the release of Father’s “Look At Wrist”, the collective jumped from underground Atlanta obscurity to internet-legend status, jumpstarting the careers of Playboi Carti, ABRA and Tommy Genesis, to name a few. With Awful’s creative partnership with RCA, the label aims to continue to push raw and honest content – music, apparel, events – for more people to enjoy and be inspired.
About RCA Records:
RCA Records is a Division of Sony Music Entertainment. RCA includes a diverse roster of internationally renowned artists representing all genres of music, including Justin Timberlake, P!NK, Alicia Keys, Miley Cyrus, Foo Fighters, D’Angelo, A$AP Rocky, Kings Of Leon, Britney Spears, Pentatonix, Chris Brown, Christina Aguilera, Dave Matthews Band, ZAYN, Shakira, R. Kelly, Enrique Iglesias, Kesha, Buddy Guy, Daughtry, Three Days Grace, Tool, Kirk Franklin, among others; critically acclaimed and chart topping artists including Childish Gambino, Khalid, G-Eazy, SZA, Mark Ronson, Miguel, Ray LaMontagne, Bryson Tiller, Cam, Cage The Elephant, MAGIC!, Bleachers, Jazmine Sullivan, Tinashe, A$AP Ferg, A$AP Mob, Grizzly Bear, Gavin DeGraw, WALK THE MOON, Kid Ink and Elle King; burgeoning artists MUNA, Wolf Alice, Kygo, Martin Garrix, Ro James, Grace, Becky G., Sam Dew, and many more.
RCA Records has key partnerships with Polo Grounds Music, Bazmark Records, Bystorm Entertainment, BPG Music, Keep Cool and more.