“When Flatbush drill rapper Sheff G is at the peak of his powers, his songs are exhilarating…His raps feel like wind sprints.” – Pitchfork
(New York, NY – September 23, 2021) Today, Sheff G, the leader of Brooklyn’s premier crew and label, Winners Circle Entertainment, releases new song and video “Drum Dummy” (Winners Circle / RCA Records) to celebrate his 23rd birthday. Although currently incarcerated, Sheff G wanted to release this song to thank his fans for supporting him during his time away. This new melodic softhearted record, produced by Great John, captures his pain and tough upbringing in Flatbush, showing that his spirit is still going.
Buy/Stream/Watch “Drum Dummy”:
Earlier this month, Sheff G connected with Sleepy Hallow and A Boogie Wit Da Hoodie in “Run It Up” as he continues to make his presence felt since his rise to stardom in 2016. The following year, he released his breakout hit “No Suburban,” followed by acclaimed 2019 project, The Unluccy Luccy Kid. 2020 was a big year for the Brooklyn rapper. He released three projects, including his official debut album Proud of Me Now, which marked his first album in partnership with RCA Records. His previous mixtape releases last year include Just For Ya’ll and the One and Only EP, the latter ranked #21 on Complex’s list of 2020’s best albums so far. With each release, Sheff G further cements himself and Winners Circle as mainstays in the rap scene.