LOS ANGELES (June 9, 2023) – Today, rising artist August Royals releases his latest single, “Love You ‘Til I Die,” out now via RCA Records.
Coming off the back of last month’s release of “Angel Arms,” “Love You ‘Til I Die” sees August continuing to embrace and experiment with alt-pop and indie-rock influences. Flush with guitar strums and warm bursts of percussion, the lo-fi single examines the encompassing feeling of loving someone until your last breath.
Garnering praise from V Magazine, Rollacoaster, Lyrical Lemonade, and more, August Royals has quickly started making a name for himself in just a few short months, establishing himself as an artist to watch. Selected as part of Pigeons & Planes’ highly coveted “Best New Artists,” he was heralded as “the rare kind of talent who’s positioned to strike the difficult balance between artistry and accessibility.” The Georgia-born and Los Angeles-based singer and songwriter first caught listeners’ attention in 2019 when he posted a clip of his song “Restless” and went viral on Instagram with hundreds of thousands of views.
After a chance meeting with Kevin Abstract at a show in Los Angeles, the two became fast friends and collaborators. Championed by Abstract, August signed with RCA Records and released his debut single “Blue Football” to praise and critical acclaim. Clash called the release “exhilarating,” praising it as a “carefully finessed song, one that balances the micro with the macro in its search for meaning.” Following suit with “Crash” less than a month later, the single was featured as one of Billboard’s “10 Cool New Pop Songs.” In 2022, he released his debut project, Inhaler, a nine-track EP that served as a multi-genre reflection of his own experiences and struggles.