[New York, NY – July 26, 2022] Nigerian-born, Toronto-based artist TOBI drops new single “THAT’S ALRIGHT” produced by Grammy nominated SAMMY SOSO (WIZKID, OMAH LAY) out today via SAME PLATE ENTERTAINMENT/RCA RECORDS – CLICK HERE to listen. A blend of afrobeat sounds with an upbeat tempo alongside TOBi’s smooth vocals and brassy saxophone delivers a perfect track to vibe to this summer. This latest release follows TOBi’s “TOO HOT (MAXI SINGLE)” bundle with !LLMIND, which had features from ADEKUNLE GOLD and REXX LIFE RAJ.
LISTEN TO “THAT’S ALRIGHT” HERE
WATCH “THAT’S ALRIGHT” LYRIC VIDEO HERE
TOBI ON THE MAKING OF “THAT’S ALRIGHT”: “I was in London earlier this year to watch the Ozwald Boateng fashion show and we decided to stay for a week. I’d been looking forward to getting in the studio with Sammy SoSo after hearing the tunes he made recently. As soon as we made this record, we both looked at each other excited because we knew we had something special. This one felt dope to make – I envisioned this being something my aunties and uncles could enjoy or friends at a party or wedding. I just wanted some feel-good energy for the summer, we deserve to enjoy life.“
The Juno-award winner is currently in the mist of finishing his next full album project. Stay tuned for more music from TOBi coming soon.
Nigerian-born, Toronto-based recording artist TOBi is the winner of the 2021 Juno Award for Best Rap Recording of the Year for his latest projectElements, Vol. 1. Elements blends hip-hop, R&B, soul, grime & Afrobeats and features some of TOBi’s favorite producers & musicians worldwide, embodying the sounds and music that have influenced his artistry. Prior to this album, TOBi released his debut STILL in May 2019, exploring themes of vulnerability, post traumatic growth, self-reflection and masculinity in his time emigrating from Nigeria to Canada.
Voted by Complex Magazine as “a top artist to watch” TOBi has received critical praise from Interview Magazine, Pitchfork, Vogue, Teen Vogue,L’Officiel, Paper, Billboard, Rolling Stone, Clash, OkayAfrica, Flaunt, Exclaim!, Refinery29, Essential Homme, COLORS, and many more.
In 2020, TOBi signed with Same Plate Entertainment/RCA Records and in 2021 his single “Whoa” with fellow Torontonian rapper Jazz Cartier was released to critical praise. “Whoa” follows a slew of tracks released over the summer including “Off The Drugs” with Mick Jenkins, “Come As You Are” featuring Baby Rose and “Don’t Touch!,” which was praised by Complex for its “smooth production…elevating [TOBi’s] empowered musings on the hairy side of the Black experience to new heights.” TOBi, also nominated for the 2022 Juno Awards, recently released his Shall I Continue? bundle and “Too Hot (Maxi Single)” bundle leading into his next album coming soon.
LISTEN TO “TOO HOT (MAXI SINGLE)”:
WATCH “TOO HOT” FEATURING ADEKUNLE GOLD LYRIC VIDEO:
WATCH “TOO HOT” FEATURING REXX LIFE RAJ LYRIC VIDEO:
WATCH “TOO HOT” LIVE PERFORMANCE VIDEO: