LISTEN HERE / WATCH HERE
[New York, NY – September 7, 2022] Nigerian-born, Toronto-based artist TOBi drops new Alex Goose-produced single and video “Before We Panic” featuring Mikky Ekko (written for Rihanna, A$AP Rocky, Drake) via Same Plate Entertainment/RCA Records – click here to listen. This single is a prelude to his forthcoming album coming soon. The artistic visual was shot and directed by Dom McLennon (BROCKHAMPTON) and Jeremy Grier.
Listen to “Before We Panic” featuring Mikky Ekko HERE
Watch the video for “Before We Panic” HERE
TOBi on his latest single: “’Before We Panic’ is a cautionary tale. It’s about the fragmenting of society and the constant need to divide ourselves as humans even though we are all inhabit the same planet each day. In a world with an excess of information and misinformation, where does the objective truth lie? How can we come together and agree on what our foundational truths are? I want to challenge how we look at ourselves within the broader framework of society. Rather than look at each other as ‘us’ & ‘them,’ what if we were all a part of the same cohort? ‘The Living.’ It’s easy to say ‘I’m right, you’re wrong’ but what if we’re both wrong? What if the truth lies somewhere in the middle?”
Recently, TOBi released the single “That’s Alright” produced by Grammy nominated Sammy SoSo (Wizkid, Omah Lay) – click here to listen. A blend of afrobeat sounds with an upbeat tempo alongside TOBi’s smooth vocals and brassy saxophone delivers a perfect track to vibe to this summer. TOBi also released the “Too Hot (Maxi Single)” bundle this year with !llmind, which had features from Adekunle Gold and Rexx Life Raj. The Juno-award winner is currently wrapping up the finishing touches on his next album.
Stay tuned for more music from TOBi coming soon.
Nigerian-born, Toronto-based recording artist TOBi is the winner of the 2021 Juno Award for Best Rap Recording of the Year for his latest project Elements, Vol. 1. Elements blends hip-hop, R&B, soul, grime & Afrobeats and features some of TOBi’s favorite producers & musicians worldwide, embodying the sounds and music that have influenced his artistry. Prior to this album, TOBi released his debut STILL in May 2019, exploring themes of vulnerability, post traumatic growth, self-reflection and masculinity in his time emigrating from Nigeria to Canada.
Voted by Complex Magazine as “a top artist to watch” TOBi has received critical praise from Interview Magazine, Pitchfork, Vogue, Teen Vogue, L’Officiel, Paper, Billboard, Rolling Stone, Clash, OkayAfrica, Flaunt, Exclaim!, Refinery29, Essential Homme, COLORS, and many more.
In 2020, TOBi signed with Same Plate Entertainment/RCA Records and in 2021 his single “Whoa” with fellow Torontonian rapper Jazz Cartier was released to critical praise. “Whoa” follows a slew of tracks released over the summer including “Off The Drugs” with Mick Jenkins, “Come As You Are” featuring Baby Rose and “Don’t Touch!,” which was praised by Complex for its “smooth production…elevating [TOBi’s] empowered musings on the hairy side of the Black experience to new heights.” TOBi, who was nominated for the 2022 Juno Awards, recently released his Shall I Continue?bundle and “Too Hot (Maxi Single)” bundle leading into his next album coming soon.
Buy/Stream/Watch “Before We Panic”:
Buy/Stream “That’s Alright”:
Listen to “Too Hot (Maxi Single)”:
Watch “Too Hot” featuring Adekunle Gold Lyric Video:
Watch “Too Hot” featuring Rexx Life Raj Lyric Video:
Watch “Too Hot” Live Performance Video:
Keep Up with TOBi:
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