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Nov
2021

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Press Release

YEИDRY X J Balvin Unveil Their Latest Offering “Instinto”

Watch // Stream “Instinto” HERE

“The singer-songwriter is making a name for herself delivering eclectic music influenced by the different sounds and her bicultural experience.” – Billboard

“YEИDRY is on the verge of catapulting into the musical spotlight with her exciting hybrid mix of Spanish, rap & ethereal R&B tunes marked by electronic beats.” – USA Today

“YEИDRY Is the Limitless Pop Star of Tomorrow.” – Pitchfork

“YEИDRY is as authentic as it gets.” – Harper’s Bazaar

“She’s drawing on her unique upbringing to carve out a space for herself in pop.” – SPIN

“Staying true to her eclectic roots, one that infuses sounds from her bicultural upbringing, she reclaims her divine power.” – Remezcla
[New York, NY – November 19, 2021] Critically acclaimed singer-songwriter, YEИDRY, and Colombian reggaeton ambassador J Balvin, unveil their latest offering “Instinto” via Virgin Music US Latin / Sony Music US Latin / RCA Records.  The track was produced by Lexus & Keityn (Karol G, Sebastian Yatra, J Balvin) who seamlessly merged YEИDRY’s ethereal vocals with J Balvin’s unparalleled gift to create global hits. “Instinto” marks the Dominican-Italian songstress’ debut reggaeton record, further affirming her undeniable talent to break down genre and language barriers on her own terms.

“A man and a woman long for a lust-filled love outside of their respective mundane relationships. They follow their instincts because they’re drawn to each other both emotionally and physically…But ultimately don’t act on their feelings and resist each other,” explains YEИDRY about the meaning behind the song.

The stunning visuals were directed by famed storyteller José Emilio Sagaró (Karol G, Anuel, Romeo Santos) and shot in New York City. Through the artistic eye of Sagaró, we see the story of two individuals attracted to one another working together on a mission while grappling with their own feelings of lust towards each other. Watch how the story of “Instinto” unfolds below.
In September, YEИDRY made her major U.S. festival debut at Austin City Limits. Last month she performed alongside some of her biggest inspirations, R&B icon Mary J. Blige and the incredible Jazmine Sullivan, at the iconic Apollo Theatre in Harlem, NY. Tomorrow night, YEИDRY will take the stage at the renowned Corona Capital Music Festival in Mexico on the BOSQUE stage at 6:20 PM and is set to perform at the Isle of Light festival in Dominican Republic next march alongside C. Tangana, Tokischa, Cimafunk and many more. Stay tuned for more music and major news from YEИDRY coming soon!

“Reggaeton’s Global Ambassador” and 5-time LATIN GRAMMY winner J Balvin is now one of the Top 10 streaming artists globally on Spotify and hailed by Billboard as “the biggest breakout act Latin music has seen in many years” and Pitchfork as “the face of modern Reggaeton.” His latest album, JOSE, includes chart-dominating singles “Qué Más Pues?” featuring María Becerra, “Que Locura,” and “In Da Getto” featuring Skrillex. “With In Da Getto” recently topping the charts, J Balvin officially landed his 31st #1 at Latin Airplay in history and cementing him as Latin music’s biggest success story of the decade.

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